The Indian jewellery industry is growing and modernizing. The consumer and market place is changing. New technologies are setting in fast, affecting and altering the production methods and design possibilities. Jewellery product development does not simply involve aesthetic understanding, knowledge of jewellery materials and making but also understanding the new age consumer, developing a right product for them and reaching to them at the right time, place and manner. Harnessing all the available resources for developing a successful jewellery product is a great challenge. The jewellery industry is in need of professionals with higher level of understanding and additional individual qualities to be involved in the new product development process. This post graduate course is aimed at equipping students with leveraging and directing their existing knowledge base towards new jewellery product development.The course is delivered in conjunction with Domus Academy, Milan. Students have an option of doing a 4 week module in Milan and get additional exposure to the international industry.
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