Noni, the common name for Morinda citrifolia, is a medicinal herbal substance derived from the noni tree, which is found in various areas of the South Pacific. Other names for the herb include morinda, Indian mulberry, nona, nonu, Polynesian bush fruit, Tahitian noni juice, and cheesefruit. Year-round, the tree yields a small fruit, which is cream-colored and about the size of a small potato. The noni fruit is noted for its bitter taste, unpleasant smell, and reportedly strong healing properties..