Course IntentThe PG Jewellery Design course will familiarize the learner with knowledge of all the processes involved in designing Jewellery to become an industry professional. Learners are exposed to all the skills required for continuous creation. They explore fundamentals of management and business strategies including Entrepreneurship, Innovation, Leadership, Jewellery Costing, Marketing and Merchandising. The course aims to encourage learners towards starting their own enterprise, apply knowledge and skills to create unique products and develop branding strategy around it. One of the important features of business incubation in year 2 will provide understanding of enterprise management and planning structure to work on a Business plan, Training & Networking support and prepare to also work as an intra-preneur in employment. Course ContentThe programme aims to equip learners with key disciplines of jewellery business and entrepreneurship including understanding of indigenous and global jewellery, planning and management of creative enterprises, business communication, and jewellery marketing. The programme encourages learners to start a jewellery business; apply knowledge and practical understanding of jewellery product, processes, supply chain, jewellery retail management, market and trends, to attribute unique features to the enterprise. The Business incubator in the campus will provide enterprise management training and networking support for the start-ups initiated by the learner.In this programme, students evaluate the performance of different jewellery retailers with a particular focus on how they meet the needs and wants of their customers at different market levels.They also assess how the buying, merchandising, designing, retailing and marketing functions contribute to reach profitability goals. The curriculum engages with the student to evaluate the impact of corporate social responsibilities, ethical and environmental issues, new technologies and new business strategies for the jewellery retail industry.CurriculumYear 1Jewellery Design and EntrepreneurshipFirst year includes ARCH curriculum which supports students in gaining fundamental knowledge and skills in design.Design Research Methodology, Advanced Entrepreneurship, Product Design Methodology, Jewellery Manufacturing and Management, Project Management, Trends Research, Analysis and Forecasting, Jewellery Retail Management, Design Project and DocumentationYear 2Advanced Jewellery Design and EntrepreneurshipSecond year includes ARCH curriculum which advances students knowledge and skills in design.Technology Innovation in Design, Accelerator Programme and Allied Workshops, Industry Internship, Incubation, Product Design Development, Dissertation and Portfolio