This intensive 120 hrs course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy. And to be part of the growing digital marketing market.
ObjectiveThe main objective of the course is to make the candidates learn how to best integrate Digital Marketing Strategy into the overall marketing strategy of the company. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store.Who should attendThis Programme is ideal for anyone who wants to build a career in planning, implementation or measurement of digital strategies or for those who are already into the overall marketing domain in a company. Digital Marketing Overview Website Planing Creation
What is digital marketing?
Importance benefits of digital marketing
What does digital marketing consists of?
How digital marketing works?
Types of websites : Static, Dynamic Responsive.
Essentials of a website.
Planing a website.
Professional appearance.
Difference between dynamic static website.
Creating Website on Freecart.
Search Engine Optimization (SEO) PPC advertising with Google Optimization
Introduction to SERP.
What is SEO?
What are search engines?
How search engines work?
Different types of traffic.
What are keywords their types.
Keyword Research process Planner tools.
Understanding Keywords mix.
On Page optimization.
Off page optimization.
Local SEO.
Monitoring SEO process and preparing reports.
Best SEO strategy.
Introduction to adwords PPC advertising.
What is display network why it is important?
Understanding adwords structure (Campaigns, adgroups, ads etc)
Types of campaigns- Search, display, video, dynamic search Google partner websites.
Difference between search display campaign.
Understanding bidding payment modules - CPC, CPA, Enhanced bid, CPM.
Detailed - Understanding of adwords algorithm of ads ranking.
How to increase quality score.
How to increase Click Through Rate(CTR)
Google Analytics Social Media Marketing
What is Google analytics? Why analytics is so important?
Setting up your website with analytics.
Fundamentals of Google analytics.
Monitoring bounce rate.
Setting up goals and funnels.
Setting filters and segmentation.
Tracking conversions.
Monitoring website performance.
Monitoring traffic sources.
Monitoring visitors behavior.
Taking corrective action.
What is Social Media?
Understanding the existing Social media channels.
How social media marketing is different from other.
Forms of Internet marketing?
Marketing on social networking websites [Facebook / Linkedin / Twitter / Pinterest]
What is viral marketing and its importance.
Practical.