Fragrance for Personal Care delivers the same quality and international appeal as the magazines. Fragrance for Personal Care delivers to the reader a gamut of information from Formulation and Technology to Marketing and Trends and, therefore, reaches a wide audience with research scientists, chemists/formulators, marketing and sales, business owners and fragrance entrepreneurs.Topics include: Essential oils and aroma chemcials Marketing and trends Technology and Formulation Packaging Naturals and organicsThis informative collection of articles covers a variety of topics to creat a solid foundation of knowledge about Fragrance for Personal Care in the cosmetics industry.ContentsArtistry and Craft Lipstick and the Art of War The Benefits of Fragrance Materials Perfumer Q & A: Lush-ious FragrancesEssential Oils and Aroma Chemicals Inside Look: Chemistry and Biochemistry of Vanilla Javanol: Fragrance Creation Patcholouly Oil, Absolute and Aroma Chemicals Material Review: Kashmir Lavender Oil Material Study: The Use of Essential Oils and Terpenics Woody Notes in Perfumery Woody Notes in Perfumery Part 1...and chapters 11-16 Naturals and Organics Fragrancing with Naturals Exclusive Report: Natural Products in FragrancePackaging and Branding Small PackageBig Impact Splish, SplashPackaging Takes a Bath Spray Technology: Propelling Toward the Future Scent: New Frontiers in BrandingRegulatory and Business Regulatory Notes: Communicating with Customers About FragTechnology and Formulation Chemical Reaction Candle Power Sustaining Scent and Senstations Formulating with Citris: New Developments in Citrus Fragrance Ingredients Fragrancing Hair Care ProductsAn Overview Evaluating the Stability of Flavor and Fragrance Materials in Deodorant Sticks...and chapters 29-42 Marketing and Trends Point of View: Natural Fragrance Ingredients Global Report: New Scents Revive Soaps Inviting Aromas Fragrancing with Intent Global Report: Aromatherapy Emerging Trends in Aromatherapy: Oral Care...and chapters 49-58 Index