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Brand strategy is the process of identifying your brand's most compelling unique attributes and combining them into a unique
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AvailablePromotional MarketingPromotion is one of the market mix elements. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creationread more...
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