Sesa is an ayurvedic hair care brand, launched by Ban Labs Private Limited in 1995. It is Indias second highest selling hair oil brand in the anti-hairfall category.Having identified Ayurvedic Hair Oils as an attractive segment in hair care, True North acquired Sesa from Ban Labs in 2018, creating Sesa Care. This segment is benefited by the globally observed trends of shifting towards natural products.Having been in existence for over 20 years, Sesa is a well-established brand in the Ayurvedic Hair Oils Segment. This brand lost market share due to under-investment in recent years, which represents an opportunity to revive the brand, with appropriate investments in sales and marketingBy partnering with seasoned FMCG veterans, True North aims to revive the brand through investments and bring in best-in-class practices at Sesa Care, building a well-admired and professionally run naturals platform.