The curriculum is made up of six discipline-specific short courses, each with its own final test.At the end of the series, youll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.MOBILE MARKETING FUNDAMENTALSWith consumers getting ever more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But while everything has changed, nothing has really changed: its still about selling products and building loyalty. Join Jeff Hasen to learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on Moments of Trust that impact sales and brand loyalty. Youll be better equipped to reap the benefits of marketing through growing mobile channels.Course Modules: Introduction to Mobile Marketing. Mobiles Role In The Marketing Mix. Communicating With Your Audience. The Mobile Users Expectations. Permission, Personalization, Relevance. Rules, Regulations, and Best Practices. Keeping Up With Technology Changes. Mobile Marketing MeasurementSEO FUNDAMENTALSIn this course, Matt Bailey and Todd Malicoat will give you all the basics you need to know to be able to talk the talk of SEO. Youll have a better understanding of the traditional on-page concepts that really work, and the ones to avoid. And youll learn the intimate and critical relationship between keyword research and site architecture, as well as link-building, measurement, and more.Course Modules: Introduction to SEO. Keyword Research. Competitive Analysis. Site Design and Architecture. On-Page SEO. Link-Building. Anatomy of a Search Engine Result. SEO Measurement.SOCIAL MEDIA FUNDAMENTALSFind, engage, convert, and measure your audience where they live: on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Jennifer Cario and Greg Jarboe have got the latest best practices for social media planning strategies, channel opportunities, and testing and evaluating your campaigns. Youll get the inside scoop on the guidelines, opportunities, and strategies you must have to evaluate your companys needs, and build an organized and effective social media marketing campaign.