Year-I
Principles of Management, Financial and Management
Accounting, Managerial Economics, Legal Environment of Business,
Organizational Behavior, Written Analysis and Communication, Business
Policy and Strategic Management, Research Methodology.
Search Engine Optimisation, Google Analytics, Fundamentals of Ad Words,
Shopping Advertising with Google, Search Advertising Ad Words
Tools, Display Advertising using Ad Words, Video Advertising using
YouTube, Advertising on mobile ,Social Media Marketing, Programmatic
Buying, Email and Affiliate Marketing.
Year-II
Human Resource Management, Marketing Management, Financial
Management, Production and Materials Management, International Business,
Project
Management and Entrepreneurship, Project Work Viva.
Specialization
Marketing Management: Sales and Distribution Management, Marketing Research and Consumer Behavior.
Financial Management: Investment, Security and Portfolio Management, Management of Funds.
Human Resource Management: Labour Welfare and Industrial Relations, Training and Development.
Eligibility
Graduate From Recognized University.
Duration
2 Years
Degree
MBA (Masters in Business Administration) Degree From UGC AICTE
Approved University ( NAAC A Accredited University)
GDM (Google Digital Marketing) Certificate From Google. .