The domestic market for nutraceuticals is around Rs. 4,400 crore, and is poised to go up to Rs. 17,000 crore in the next four years according to various industry surveys. Growth in the nutraceutical products business will be fuelled mainly because of the changing lifestyle and increasing awareness about nutritional supplements. Nutraceuticals are dietary supplements used to fill nutritional deficiencies in food and to prevent diseases. Nutraceuticals are divided into three segments, functional foods, functional beverages and mineral supplements. Privi R&D team is working on a variety of Nutraceutical ingredients & products. Using innovative bio-technology processes, key chemical components are being produced using plant, food, and microbial sources in a sustainable fashion. Our vision is to create products with medicinal benefits valuable to long-term health for one and all in a cost effective manner. Dietary ingredients including vitamins, minerals, herbs /other botanicals, amino acids, and substances such as enzymes and metabolites will be our focus area.